About Us


What We Do

We are a small bespoke watch company.  We try to offer as much customization as possible that is within our ability.  All of our dials are made with fine details using very special old-school techniques.  You can choose the options you want with your watch.  If you would like a special case engraving and something specific on your dial we're happy to accommodate you.  Pick the style of case, shape and color of hands, automatic or manual hand wound movement, strap and style of dial.  

You can fill out our info sheet or send us a picture or description of what style watch you'd like and we can put something together for you.   All of our watches are Hand Assembled.


Only The Best Swiss Movements

We only use the best, highest quality ETA Swiss Movements, many with special decorations and higher level finishes.

We also refinish and build watches with vintage pocket watch movements, bringing new life to old watches.


We Care About Our Customers

We are a watch company of enthusiasts that focuses on our customers and not on mass production.

All of our watches are backed with a full 2 year warranty against any defects in material or workmanship.  If you have any problems we take care of it with no cost to you.


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Contact Us

Drop us a line!

Give us a shout, we'd love to hear from you!

We love our customers, so feel free to contact us anytime for more information.  We would love to build you a custom watch.

Alexander Gabriel Watch Company


(321) 305-1422


By Appointment